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Our Approach to Projects

There are many innovative and creative ways to approach a project in order to develop an effective solution. Regardless of the approach, The Elliott Group has the expertise to help you design and implement the project strategy that best meets your objectives and resources, and the performance standards to ensure the highest quality results.
Comprehensive communication with the client from start to finish to maximize integration with their business processes.
Thorough discussion of assumptions, goals & objectives to inform independent situation and project assessment.
Creative and effective reporting to efficiently assimilate results into the decision-making process including our EZ Points Developer Report™.

Rigorous recruiting and careful event scheduling to increase participation and maximize data capture.
Thorough project management to maintain the highest quality standards.

Objective-based project blueprint to maintain focus on client goals.
Innovative target profiling & segmentation to surface market insights.
Extensive interview and script guide drafting to triangulate data and translate project goals into tactical directions.

Focused and structured interviewing to enhance target exploration and elicit participant responses that are relevant to project goals and solutions.
Comprehensive information capture and analysis to produce thorough and actionable recommendations and solutions.

Target customer selection and verification based on a unique psychological system.
Brings your market segmentation to another level based on target customer information usage and instinctual approach to problem solving.
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  Clearly define objectives & sub-objectives in order to:
Provide overall blueprint for your research project moving forward.
Help the client and provider to avoid project “scope creep”
Define the topical framework for your guide, major findings outline & executive summary.
Question your assumptions to surface limitations, check for feasibility and facilitate the development of insightful segmentation.

Testing technology requires better audio & video capture and Internet connectivity.
Shape of table & chair comfort can impact video capture and participation levels.
Site location, local traffic patterns & poor building signage can impact participation.

Never underestimate the importance of quality recruits - the ultimate source of your data.
Research general trends to inform screening criteria, especially for leading edge targets.
Recruit several weeks in advance to avoid bias towards late-planning recruits (potentially down-market), or to more easily get onto executives’ calendars.
Insure quality through in-house recruiting or close monitoring of third-party callers.
Track list accuracy in early stages to uncover problems or incorrect list criteria.
Treat participants with humanity and respect to increase participation.

  Remember that the discussion guide is not a script but a guide that should:
Provide a framework for analysis based upon objectives and sub-objectives.
Serve as reporting structure for current, prior and future research.
Triangulate data when surfacing needs, having users who confirm realities by:
  Describe needs & problems.
Build their ideal to express a satisfied need.
React to concept/prototype/features to express satisfaction of need by application.

Differentiate between a moderator and an interviewer who understands the content & target.
Not just script reading but structured interviewing with response strategies, probing & listening.
Learn to: listen, allow silence & read the silence.
Anchor a conceptual and intangible discussion with a tangible reference.
Coach, Advocate or Interrogator Role – know when to participate, facilitate or challenge.

The type of objective should inform the analytical approach: exploratory, evaluative, directional.
Use discussion guide as outline, analytical framework & test for pre-research assumptions.
Examine all the data & avoid creating bias from premature findings during initial analysis.
Separate insights from factual findings.

Differentiate between analysis & reporting.
Explore new report formats to reach a particular audience.
Avoid researchese & be sensitive to your audience, client culture & conative differences.
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